Follow the Fitness Trail: Top 5 Male Athletic Influencers in 2023

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Updated: October 07, 2023
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Follow the Fitness Trail: Top 5 Male Athletic Influencers in 2023


Over the last few years, social media has truly become a phenomenon. With around 2.62 billion users worldwide, each platform allows people and brands to develop their online personas and help them attract a large following by posting meaningful content.


As a result, brands have recently recognized that as social media grows, people with a high follower count can greatly influence their audience – and, from a marketing perspective, can help sell a product or service. From this, influencer marketing was born.


Although Facebook is the most popular platform, influencers have made its sister platform, Instagram, their playing ground. In this article, we look at some athletic influencers on Instagram that you should follow and analyze their accounts.


Alex Bowen (AB_Bowen/AB_BownFitness)


You may remember Alex Bowen as the runner-up in the second series of ITV’s Love Island, where he captured the nation's hearts with his now wife, Olivia Buckland. Since the show ended, Alex has been able to rack up a following of 1.4 million followers on Instagram alone.


Alex posts fashion and fitness content on his main account, evening posting collaborations with men’s shirts retailer QUIZMAN. However, he has a second account dedicated to workout videos and gym pictures – which has gained a respectable following of almost 50,000 people.


AB_Bowen Account Analysis January 2019*:


  • 1.4 Million Followers


  • 2,000+ Posts


  • 514 Average Daily Followers


  • Around 40 Posts Per Month


Joe Wicks (TheBodyCoach)


Joe Wicks has been inspiring people to transform their bodies and minds for quite some time now – and his 2.5 million followers trust him to do so. With eight healthy eating cookbooks under his sleeve, Joe usually posts body transformation pics of his clients and healthy food!


He can partner with Gousto to share his delicious recipes when working with brands. Aside from this, with his rightful success, he’s launched his supplement range with rave reviews!


TheBodyCoach Account Analysis January 2019*:


  • 2.5 Million Followers


  • 9,000+ Posts


  • 25,642 Average Likes


  • 1.07% Engagement Rate


Chris Magee (Mageesy)


As a part-time ninja, Chris Magee is one fitness influencer on the rise in the UK. With just 31,000 followers, the Irish fitness guru was formerly a personal trainer and now is an international yoga teacher – allowing his audience to practice with him online and ensure they’re in the best mindset possible.


Although he doesn’t work with brands as regularly as other influencers on our list, he is known for doing charitable work. On International Yoga Day, he assisted the Yoga for Refugees event and shared his expertise with those in need.



Mageesy Account Analysis January 2019*:




  • 400 Posts


  • 376 Average Likes


  • 1.29% Engagement Rate


Clem (Coach_Clem)


This fitness fanatic is all about achievement through adrenaline. With just over 7,000 followers, Clem leaves a good impression on the athletic community. Many of his posts are with his friends, making anyone looking for inspiration feel part of his club.


Recently, he joined forces with health club Core Collective to release the 30/60 day Focus Pack, which is a program that works around your lifestyle. It means you only pay for what you need and gain access to the consultation, so you know you’re working in the right direction!


Coach_Clem Account Analysis January 2019*:




  • 400 Posts


  • 214 Average Likes


  • 3.22% Engagement Rate


Kenneth Gallardo (Progressive_Calisthenics)


If you need mass motivation, Ken is the guy you should follow in 2019. Most of his uploads are videos, so you genuinely feel a sense of unity and involvement when browsing his page. You’ll even become familiar with many of the people he trains with!


With 411,000 followers, this fitness fanatic posts videos and pictures from around the globe — including Dubai — so you’ll never feel inspired.



Progressive_Calisthenics Account Analysis January 2019:




  • 950+ Posts


  • 2,259 Average Likes


  • 0.56% Engagement Rate


These are just some of the top fitness influencers you should follow this year. Have you stayed committed to your gym routine this month? You can do it!


*Influencer analysis data depended on business/personal account settings.