Elevate Your eCommerce Game: Exploring Maropost's Powerful Marketing Toolkit

Updated: September 12, 2023
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Elevate Your eCommerce Game: Exploring Maropost's Powerful Marketing Toolkit


If you're looking for an all-in-one eCommerce marketing solution, look no further than Maropost. This powerful platform offers a range of features to help businesses increase their sales and reach new customers.


One of the first things you'll want to consider when using Maropost is pricing. The platform offers several different pricing tiers depending on your needs and budget. You can start with a basic package and upgrade as your business grows or choose a more comprehensive plan immediately.


Once you've sorted your pricing, it's time to dive into everything Maropost offers. Here's a complete guide to this platform's eCommerce marketing capabilities.


Email Marketing


Maropost offers robust email marketing capabilities right out of the box. You can create targeted campaigns based on customer behavior or demographics, add personalized content and images, and track your engagement metrics in real-time. 


One handy feature is list segmentation, which lets you group customers by certain criteria (such as past purchases or geographic location) so that you can send tailored messages that resonate with them.


SMS Marketing


In addition to email campaigns, Maropost allows you to send targeted text messages (SMS) directly to your customers' phones. It is a great way to grab their attention quickly and get them back into your digital storefront. 


For example, send texts announcing an exclusive flash sale or give subscribers sneak peeks at upcoming products! Not only does SMS messaging maximize potential reach, but it reaffirms brand value through personalized interaction!


Social Media Management


Social media should be an integral part of any eCommerce marketing strategy, and luckily, Maropost makes it easy to stay active across multiple platforms. You can schedule posts in advance across all social networks in one centralized hub. 


On the one hand – Centralizing social media management increases productivity & saves time for better strategy implementation. On the other monitoring engagement levels opens room for improvement in content and audience engagement tactics.


Audience Segmentation


One of the key strengths of Maropost is its advanced audience segmentation capabilities. You can create "smart segments" that automatically group customers based on their past purchases, website behavior, or other factors. 


These segments can tailor marketing messages even further, returning us to one of our favorite features – List-based campaigns. It’s a widely appreciated feeling as an entrepreneur – when marketing plans work perfectly with precision targeting!


Loyalty Programs


For businesses looking to retain customers and incentivize repeat purchases, Maropost offers a range of loyalty program features. Using the Loyalty tool, you can create customizable rewards such as discounts or free shipping. 


Creating targeted reward schemes is easy, especially with Maropost's dashboard at your disposal, while rewarding your most loyal clients helps retain valuable consumers to boost sales volume, reduce customer churn & ultimately understand the pain points faced by shoppers & offer tailor-made experiences.


Customizable Checkout Pages


Maropost also allows you to customize checkout pages and upsell related products during the checkout by optimizing every element leading up to the sale. Chances increase substantially for reaching maximum conversions through each sale. 


Have you ever been through an eCommerce buying process where page design hinders decision-making? – Not good!, but it won’t be the case with customizing Maropost’s check-out pages tailored for business owners who thrive on maximizing consumer attention span! 


Affiliate Marketing


Finally, if you're interested in promoting your products beyond just your channels, affiliate marketing is another feature Maropost offers. It lets you partner with other blogs or websites that share your target audience so that they can promote your products on their platform, which means multiple sources driving sales towards one singular goal! Affiliate marketing encourages growth via cross-platform promotion and ultimately extends brand presence!


In conclusion, Maropost offers a wide range of eCommerce marketing capabilities to help businesses maximize sales, retain customers, and expand their reach far beyond what they could do with a standard website builder. 


Whether you're just getting started or looking for more advanced features, Maropost is worth considering – especially after seeing these features at such customized accessibility through its pricing.